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Denise Cronwall

In a time when the activewear market was ruled by the global sports brands that delivered technical athletic clothing with little attention to style, Denise Cronwall had the vision of a fusion of technical athletic wear and fashion sports wear.  The unconventional combination of lace and technical fabrics was a unique proposal and something beautiful and different. It was exactly what the stores were looking for to complement their current offerings. The line became a hit and has now achieved a strong presence throughout the US and by important online retailers as well as internationally through its own website. Influenced by her background and heritage, Miami-based activewear designer Denise Cronwall, naturally captures a unique balance of Scandinavian simplicity and Latin warmth in her designs. Her creations strive to gratify the needs and desires of style-conscious women who value the essence of effortless elegance and timeless style while wearing versatile athletic wear that crosses over into their everyday lives.

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