The North Face

The North Face® fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration. From our infancy as a single store front, to our rise as a global year-round brand, we’ve remained focused on practicality and the spirit of adventure with a single mission in mind – get outside and never stop exploring. We’re an out of bounds brand. We have no foul lines or end zones. Whether through gear, expeditions or access, we have enabled generations of explorers to connect with the outdoors. The passion for exploring and dedication to preservation that our leaders poured into a small thriving business remains the bedrock of our company’s culture today. Never Stop Exploring.